The primary goal of every website is to attract maximum traffic. This is achieved ideally by increasing the visibility of the site that they are promoting.
The marketers also focus on facilitation an optimal conversion rate for the website in the most effective way. There are a lot of options and support available to these marketers to involve in effective marketing technique for WordPress website.
Think about the use of an open source content management system which is WordPress to simplify the creation of the site and also to streamline the process.
The support that WordPress provides is also in the form search engine optimization and content publishing on an ongoing basis.
Started as a blogging platform which was originally used as a corporate blog platform WordPress has increased its functionalities and have been providing quality control since long.
You may be new to the platform or hardcore WordPress users who have been involved with the platform since long there is always something great WordPress can help you with.
The followers and users for years have the same tale of added functionalities and the new Bandwagon additions have so much more to be done, which in the haste one must have overlooked.
There are principles, tricks, and tips that will be beneficial in the fast-paced online marketing word. Have a look at what marketing technique for WordPress website you can use.
Use the Fully-Responsive Multipurpose Theme:- WordPress has a huge database of customizable WordPress themes.
There are more than ten thousand such themes that a user can choose from, picking the right template and then set up the site can be a challenging job if you are not sure about what you want.
If you are indecisive about what you are looking for then it will not be a beneficial process. For helping you in the process and avoid some confusion one can choose the themes which are fully responsive which means they are designed in a way that they look good on various devices.
This is an required functionality for all website especially because most of the users are using various different devices.
It is shown that mobile devices are common devices used to access the websites which is way more than the desktop.
This makes it clear that the use of responsive devices are imperative, Along with choosing something that is fully responsive go for something that is ideal for a marketing idea, a theme that is designed with a purpose to be achieved and which has a niche in mind.
For better understanding, we all know that there are sites that are created with the intent of serving as a landing page while there are many others that are designed to serve as portfolios or blogs.
They have created with the idea that particular form of a website has some specific requirements related to functionalities.
These niche designs have background images, icons, graphics that are relevant to the specific niche they belong to.
The most effective way, however is to find a design that is highly versatile and suitable for various different niches.
This is effective for those who are not sure about the outcome and are looking for something which is self-sufficient.
They will cater to different requirements as they will have several page layouts capable of being used for landing pages, portfolios, forms, blog posts, squeeze paper, testimonial page and what not.
Once you get acquainted with the working of these websites and are familiar with the administrative panel then you will be strongly positioned to create optimized sites in a scalable manner.
Since multi-purpose website come niche flexible themes which include libraries and content that is suitable to various different industries. Thus once there is grasp of the backend interfaces the rest is all easy.
Know the Features of a Theme Which Will be Beneficial for the Marketing:- We have been talking about aesthetic abilities and the fact that the multi-purpose themes are great, but it is true that despite the above mentioned advise the users will make a choice post due diligence which is commendable.
Now to help you in this quest here are some features that one can look out for in the theme they are planning to finalize for their work.
These features are essential for marketing tools and make the whole process effective and efficient
- Have an analytics panel or plugin panel
- They are SEO Friendly
- Have e-commerce functionalities i.e they are compatible with WooCommerce and other such plugins.
- Have mega menus that are required for advance site navigation.
- Support for Parallax section which is animation, videos etc.
- Comes with a variety of preset layouts one can choose from( blog post, portfolio, testimonial, landing page, about us page, squeeze page, meet the team page and so on)
- Comes with clean HTML and CSS codes which must be upgraded from time to time to keep at par.
- Have a contact form or opt-in form feature
Choose the Right Plugin:- It is a known that complete power of CMS cannot be reached unless the plugins and extensions are used. Now the question arises how to choose these plugin which will be suited to your requirements and needs.
The fact is that there are so many plugins out that which has become obsolete which makes updating the library and optimizing the same can take a lot of time.
For the ones who are determined to upgrade the site with the correct use of the plugin should focus on should go through the latest plugin list provided by WordPress and find their reviews.
Know what the users have to say about them and then only make that choice of including them on your website.
Since the list of long know what your requirements are and then you will be able to narrow down your search to the ones that will maximize the WordPress site’s marketing potential.
Use Other Means Which are Compatible with WordPress to Collaborate:- Collaboration with suitable platform provides a synergy in the marketing world. The expertise and the benefits of both the world are enjoyed by the creator.
Now the problem that they face while doing this is that there is a risk of duplicacy of content if the user is not taking the correct steps towards them.
For better understanding think that you use a reputable news site that syndicate content from blogs and then add relevant meta information to the page which is to avoid the penalties risked by the search engine for the original site, this won’t lead to any problem.
Explaining it with just this small example will not do justice to the whole topic. It is advised that the users take initiative and research about the topic as much as they can.
There are ‘syndicate techniques’ and ‘how to syndicate the content’ information available on the internet by various experts.
Make Use of Analytics to Revise the Strategy and Determine the Best Time to Post the Content Online:- It may sound like a lot of work but finding out and analyzing the information has many benefits that go beyond the imagination.
To know the site traffic on a per page basis is a great indicator to identify what kind of content the search engines and the visitors are looking for.
Also making a comparison of the initial traffic and the change when the content was posted on different time will help you determine when you have received the highest number of visitors.
You will be able to determine the week, day and the times when any new content is received with maximum visits. This is a great strategy used for improving the conversion rate by appealing to the target audience.
This is even more effective when the visitors are geographically concentrated in one area. There is no reasonable doubt that it is prudent to become acquainted with the major analytic solution used in WordPress.
Importance and Power of Social Media and the Relevance of the Same with Social Networks:- You must be already aware of the fact that word of mouth publicity is everything in marketing.
When you say one thing it is OK, but when users say the same thing it has a huge impact. Thus a marketing campaign without a social presence is unlikely to reach it’s true potential.
This is the opportunity of exponentially boosting the traffic using this platform will be missing. And the fact that the process is easy also doesn’t leave any doubt that the users should make use of it.
There are simple plugins that can help the website optimize the sharing along with that there are practices that can take the whole process to another level.
Use Diversification:- Everyone of us have a specific view on the social media, we only think about Facebook, Twitter and Instagram when the word is being discussed.
They are popular no doubt but let’s not forget the fact that are dozen others that could be more beneficial to the website given the content it provides.
You must be active on as many of these platforms as your time permits. Ensure that you are selling your campaign short and since WordPress is with you in this there is no need to be worried.
There are simple integrated buttons which can easily be used for sharing along with the comment section on each page which is an advantageous opportunity which much not be missed at any cost.
Share Social Media:- Now that you are aware and present on various social platform start working on it. Sharing links to the posts are great and if there are some added efforts made then it will bring the load down which can be done by well-syndicated info-graphics or videos.
Using YouTube or Instagram is a great source here which must be a prerequisite for all campaigns and again make it available on as many platform as possible.
Follow a Trend:- Well attracting crowd and interacting with them is all about knowing and following the trend. Know what is hot and create similar content tailored to your needs and demands. This will ensure flow of genuine traffic and continuity.
WordPress has widgets compatible with Twitter trends and Google trends. Use these for every campaign. Along with this tie the trending terms and use hashtag wisely to show up on top with each such search.
Follow Others so that they Follow You:- Well, there is not a lot of difference in the online interaction and real-life interaction.
It is give and take and thus you must make the first step so that the others are motivated or tricked into taking the counter step.
Start following and interacting with other sites and accounts that have similar content as yours. With similar niche they will be inclined to follow you back.
This does not mean that you have one more follower but this means that your content is now available to their followers.
Since these followers are already interesting in the content that you have they are more likely to follow you. This is a mutual benefit that both of you enjoy and it works wonders.
Know the Power of Minimalism:- Of course there are so many option you have to create a website, there is no dearth to the amount of functionalities you can add to your page but that in no way means that you must use them.
The most popular and widely acclaimed pages have very limited content and even limited plugins to be used.
This is because users love the ease of operation and they want the website maneuvering to be as simple as possible. This is achieved by following a minimalistic approach.
The following principles have been successful in reaching the desired goals but you must also remember that the online world is changing so fast.
A few years back there was no hashtag and now it is an important part of the marketing strategy.
It is advised that the marketers stay up to date with the trends. The more knowledge you have of what is new the better your planning will be.