Best Marketing Tools to Use on Your WordPress Site
Gone are those days when people used to advertise their business, service, and products via traditional marketing tools. Nowadays experts are using advanced techniques to advertise their brands. A site made from WordPress themes free without marketing tools will dependably resemble a warrior without weapons.
That is the reason after you launch your website, you have to figure out how to make it visible on the internet. How? Given below are some of the essential marketing tools that you will need to start utilizing for your WordPress website right now. One will need these for their website to work more efficiently, optimize your marketing and help you to get better results faster.
1. Google Analytics
All good marketing tactics are rooted in data. Google Analytics is the go-to source for all things details. It gives one a lot of insight information about the visitors that come to your website and their particular behavior. With this tool, one will be able to track their visitors’ actions on their website and can also know what they are up to.
To be progressively explicit about what you can discover with Google Analytics well, kind of everything. For example, like the total number of clients in a given period, page views, sessions and pages per session, bounce rates, most popular posts or pages, conversion, and so on.
As Google Analytics is a free tool, thus it can be included with your WordPress website through a simple embed code provided by Google.
Email is still the best when it comes to marketing. It is one of the most effective marketing strategies, for making people engage and come back to your websites made form WordPress themes free.
SendinBlue has a user-friendly and easy to use dashboard, where one can carefully keep their email drafts and user lists. You can likewise utilize it to send your marketing email, transactional email, and even mobile messages.
Once you have sent an email, you will get all the reports and the details, so you can see what works for the website and what doesn’t work. Open rates, click rates, client’s engagement data. SendinBlue is a paid tool, but it also comes with a free plan.
3. WordPress SEO by Yoast
Yoast SEO is the most well-known WordPress plugin or marketing tools when it comes to SEO, and it’s totally free. In reality, it is a standout amongst the most downloaded WordPress plugin ever. It lets you manage the SEO optimization on your page without any worry.
It has three essential settings for every one of your posts and pages: title, meta depiction, and meta keywords.
What’s more, not only would you be able to write your custom content and keywords, however, the plugin likewise tells you how weak or strong the optimization is. That is, you can increase the traffic just by optimizing your website made form WordPress themes free using Yoast SEO plugin.
4. Revive Old Post
This free tool will spare you a ton of time by automatically posting your articles to social media. Try not to let your posts live for a short timeframe and then be forgotten. The Revive Old Post can be set to auto-share at consistent intervals.
One can set many things about shares, the time intervals between shares, how old the post should be before it is shared, what number of posts should be shared daily, and how many times each one of the posts should be shared, what kind of format the article or blog should have when posted, and more.
The free version of this Revive old post plugin can share your content on Facebook and Twitter.
5. PageBuilder by SiteOrigin
This is another free WordPress plugin. This helps you create landing pages in an easy way through drag and drop.
Landing pages can enable you to make your offer more clear, and therefore make it simpler for the guest to choose whether they want to be the part of it or not. Landing pages, mostly target a specific audience and focus on their goals. The goals can be selling a product, email subscription, a giveaway, etc.
This free plugin enables you to create a landing page. It is very easy and one does not need any technical knowledge to utilize it. One can make an original landing page from scratch, or can also utilize a pre-built layout provided by the PageBuilder by SiteOrigin plugin which can be customized.
6. AB Press Optimizer
A/B testing is an extraordinary strategy to improve the performance of a landing page. Regardless of whether it’s guests, we are discussing, clicks or conversion, A/B testing can help you with whatever goal you have. What’s more, AB Press Optimizer is an extraordinary module that does all that. Essentially, it gives you a chance to take two pages and put them against one another.
How it works? Here you include experiments easily by going through a simple setting board. Write the name of your experiment, include a depiction, the time span for the test, and set an objective and the URL of the page that you need to test. After some time, the plugin will begin informing you of the results.
Canva is a graphic design platform develop with non-designers in mind. Embedded with an inbuild drag and drop user interface along with a huge library of pre-designed formats, Canva makes it actually simple for anybody to make professional quality picture designs effectively improving their visual content.
It has a wide scope of design types, for example, blog post graphics, presentation, letterheads, advertising graphics, digital flyers, and many more. You can essentially make any visual element you require for personal or professional purposes.
The use of this platform is free and you will possibly need to pay when you use premium components. Canva has a large number of free designs components and pictures.
As a website owner, you will require different tools for various purposes. Utilize the marketing tools given in this article to recover your strategy and set up your marketing game. Hope this information helps you to make your website made from WordPress themes free into a powerful marketing resource.