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SEO techniques TO DOUBLE YOUR SEARCH TRAFFIC

Search Engine Optimization Techniques to Double Your Search Traffic

SEARCH ENGINE OPTIMIZATION TECHNIQUES

It is crucial to understand search engine optimization techniques. As by applying these techniques on your website you can upsurge traffic rate tremendously.

If you want to stay in the top search rankings then you have to do a lot of research and experimentation. But once you are clear with the notion of SEO techniques then no one can stop you.

According to HubSpot, 80% of a website’s traffic starts with a search query. That is the reason why SEO is much vital these days. You can just double the traffic of your website by exerting SEO techniques.

In this post, we are going to discuss some of the topnotch, competent and advanced SEO techniques.

Advanced Search Engine Optimization Techniques
Advanced Search Engine Optimization Techniques

Be aware of your user’s needs:

It is one of the most vital facets of advanced SEO techniques. You first have to understand what your customers expect from you or what is the topic of their interest.

By doing this you can engross more audience towards your website or blogs. You also have to keep an eye on the feedback of your customers. By this, you can know more about your audience and can spawn your content accordingly.

There are many ways by which you can know about your audience interest. Some of them are using social media platforms, visitors comments on your blogs and many etc.

Assure the responsive layout of your website:

You all are aware of the fact that nowadays ratio of people using mobile for browsing the web is more. Hence, it is one of the crucial facets of any of the websites.

If you will not design your website to be responsive then directly you are losing your customers. It is one of the best search engine optimization techniques.

Google also gives higher rank to those websites which are responsive. Designing your website to look good on mobile devices is not unique it is a standard now.

More than 60% of daily searches are now performed on mobile devices. Hence, you cannot take a risk to have a non-responsive website.

Spawn SEO optimized landing pages:

These days there is a trend of designing elegant landing pages. The more the landing page the more the traffic on your website. Just consider if you design your landing pages with SEO optimized coding then it will just boost the traffic.

While you are designing your landing page then you have to keep some key points in mind. They are; you have to use pertinent content, include a call to action, and try to use no navigation.

It is a fact that most of the companies do not understand the sheer importance of landing pages. But, it is one of the most crucial advanced SEO techniques among all listed here.

Update website content at regular intervals:

It is good to keep your blogs and website content up to date as per the contemporary trends. As if you do not update your content on a regular basis then you might lose website traffic.

Suppose you are a blogger and you have updated many blogs till now. Then, there will be some old blogs which are giving you traffic till now as well.

So, you can update the content of that blogs also and take advantage of them. A headline is something much vital so you have to use an eye-catching headline in your blogs.

Legitimate Keyword Research:

You have to do a pertinent keyword research and have to target those keywords. It is vital as per the advanced SEO techniques. Can also keep an eye on your competitor’s keyword if they are doing well than you.

By doing this you can also reach the same level as your competitor or even better than them. You can also use the same keyword as that of them and can spawn better content.

In order to know the email marketing strategy of your competitor you just have to sign in for your competitor’s newsletter. Then you are done that is you will aware of their technique.

Keep an eye on Google search console:  

Keep an eye on Google search console
Keep an eye on Google search console

It is one of the vital tools which track the issues in your site which are affecting search rankings. If you are not using this currently then here I am telling you to step by step procedure to do this.

In the search console, there are three main things which you have to check on regular intervals.

  1. Check if there is any crawl error like 404.
  2. Submission of new sitemaps
  3. Research the keyword people are using to find you.

After signing into Google search console, the page appears is dashboard page. If there are some issues you have to solve urgently they all will appear at the top “new and important. You can check out your error history and report by clicking on crawl errors.

Do SEO audit:

Search Engine Optimization Audit
Search Engine Optimization Audit

You all are aware of the term audit. So, you have to do a complete SEO audit of your website. This is one of the potent search engine optimization techniques. By doing an audit you came to know that why you are not getting sufficient traffic and sales.

Auditing is done in order to find out where you are at present and how you can be more effective in the future. Many of the companies also provide auditing facilities but it is good to do it manually. As by this, you can save a lot of your money.

Use of Infographics:

Graphics will let people understand more than only text. So, you can design infographics in order to represent your product or services. It will let convoluted information delivered in an easily understandable format.

Representing information in the form of infographics is considered to be one of the best-advanced SEO techniques. A high-quality and pertinent infographic will upsurge traffic of your website by approx 192%.

Although, most of the people do not pay attention to the text part rather give sheer importance to graphics. Human brain grasps visual information faster as compare to the plain text.

Conclusion:

Here I have listed some of the best search engine optimization techniques. By applying all of them you can upsurge the traffic of your website to a greater extent.

Increase Google Ranking With Website Load Speed

Increase Google Ranking with Website Load Speed

Increase Google Ranking with Website Load Speed (Based on Page Loading Speed)

 

What do you think, what your website load speed should be, in order to attract more traffic? It should be 2 seconds as these days users do not stay on any website which is taking too much time to load. And, one of the most vital facets is the speed of your website also effects ranking to an extent. According to surveys done by Akamai and Gomez.com, nearly half of web users expect a site to load in 2 seconds or less, and they tend to abandon a site that isn’t loaded within 3 seconds. The result of the slow loading speed of your website will adversely affect your sales. It also reduces traffic of your website and inflates bounce rate.

 

That is why website load speed must be faster. You can also check your website load speed. This is plausible with the use of some tools. Google Analytics plugin is now made available with site speed feature. Now with this, you came to know how fast or slow your website page loads. You can also use Page speed online. This tool is introduced by Google itself. With this tool, you can inflate your page speed and also get an overview of high, medium and low priority pages.

 

So, here in this post, we are going to discuss how you can enhance the loading speed of your website. Some of the techniques to abate page load time are listed below.

Website Load Speed
Website Load Speed

 

 

Do not use more redirects:

Redirects are good for making your visitors available with changed structure of your website. And, this way you do not lose search engine rankings as well. But, you have to keep in mind that you do not provide your website with a number of redirects. It will trouble browser and slow it down. As each time it came through a redirect it first has to go to the old destination then the new destination. Hence, be prudent while creating redirects.

 

Exert GZIP compression:

At first, before choosing your web host you have to be assured of one fact. That is you have to ask them that they are using GZIP compression and contraction on their server. You can use these techniques which considerably reduce your website load time by abating page load time. Without compromising the quality of images and videos, you can reduce file size maximum to 70%. You can do it effectively if you are using PHP code. As you can simply put the code for GZIP compression at the top of the page.

 

Maintain your JavaScript and Stylesheets:

Instead of clasping up each and every web pages, have your scripts and CSS loads in external files. It is recommended to put your external JavaScript files close to the tags and external CSS in the portion of your site. As a result, the browser has to load the files only a time rather than visiting each page of your site again and again. And, hence browsers does not hamper in parsing all those requests for external files from the start. In case, if you want to show a name or load an image carousel. Then, JavaScript needs to load on the top of the page.

 

Not Depend on HTML to resize images:

If you have a website with the HTML coding then it is much convenient to spawn compress image. But are you aware of the fact or not? Loading that compressed image does not mean that your website load time will abate. As the browser has to load the entire image, then it will monitor the height and width as you want then resize it accordingly. Hence, you need not think that if you are compressing image then it gets optimized.

 

Image optimization:

You can terrifically reduce image size by exerting Photoshop or fireworks. And, you need not do any strenuous task, just while editing you have to click the option “save for web”. It is just as simple as clicks of buttons. With the use of image quality slider, you can see the visual trade-offs between graphics file size and brevity. If you do not have on your desktop or PC a graphics program, then you can use these two. TinyPNG it is web-based and ImageOptin it works in only Mac. By using this technique you can augment website load speed to a great extent.

 

Content delivery network:

By making use of a Content delivery network, you can reduce page load time. One of the popular and effective content delivery networks is Amazon CloudFront. Depends on the user location of the user, these system serves the pages of your website. Your website will loads faster if there is faster access to a server near your geographical area.

 

If you are using WordPress website then you will be made available with a variety of caching plugins. Here, I am suggesting two of the best caching plugins, to upsurge your website load speed. They are listed below.

 

W3 Total Cache:

This plugin enhances the on-page speed of any WordPress website approximately by 20%. So, the average loading speed of website will reduce to 0.60 seconds. It offers various features so, it is worth to use this plugin on your website. Provides mobile support with AMP(Accelerated mobile pages). Caching is made available for search results pages. Caching statistics for measuring performance insights are also made available.

 

WP Super Cache:

It does not matter your website is having how much traffic and load it will not let down your website. After installing this plugin on your website you will notice a reduction of 0.85 seconds in loading time. But, the speed will be inflated by 28.07%. After doing so many tests it came to know that it is one of the best cache plugins and is a most downloaded plugin. It has been rated 4.2 stars out of 5. As it is available for free so it provides limited support. It is highly useful and it also simplifies the user interface. Works at its optimum with the Content Delivery Network(CDN).

 

Wrap Up:

Although, speed is not the most vital aspect in ranking, yes its effects rankings to some extent. But, speed affects other factors like traffic, bounce rate, brand recognition, and many others. Hence, you have to monitor your website load speed in regular intervals to keep it up to date.