Tag Archives: how to improve website rankings

WordPress SEO Strategies to Improve Rankings

Essential WordPress SEO Strategies to Improve Rankings

WordPress SEO

Any website that has entered the online world knows that in order to survive they require regular traffic. The simplest way to ensure that people find out about you and click on the website is by improving the ranking.

This ranking directly depends on the WordPress SEO strategies which should be used on the website to allow Google to declare you as the high priority search results.

Any WordPress user be it a blogger, online store or just an informative business website they all focus on the WordPress SEO.

The attractive theme, mind-blowing images, and videos everything will be left hidden in the background if the ranking is not improved.

The search engine bots should be able to crawl to the website and find it without efforts. There are a lot of essential WordPress SEO strategies that make a website friendly.

They all might be relevant to your website or you have the option of choosing the ones that you deem fit.

Content is Irreplaceable:- There is no argument here that content is the king. The leaders in this field experience higher traffic than non-leaders.

In order to improve the ranking, the content should not be compromised. The content should always be targeted at the visitors.

Whoever is coming to your site need relevant information, if that is not provided it increases the bounce rate that negatively affects the image of the website.

With informative and quality content the visitors are likely to become loyal and return to the website giving you regular visitors. The content can stand apart from the crowd when there are images and visual contents.

Keyword density is optimized and keywords are used strategically. Have a niche and be authoritative with the information.

Update the content on a regular basis and change the stats and information when requires so that it does not become obsolete.

Have guests writers add a new perspective to your thoughts and ideas. Take all necessary steps so that the visitors know that this site will have relevant information they require.

Play with Keywords: – Of course, your site is using the popular keywords that are being used, but now is the time to give a look at how effectively one is doing so? While creating the content use the keyword in a mindful way.

It is a word that is searched by the visitors on the search engine. One cannot be just sure himself what these words are it is best to use some tips and research what people are searching these days.

These researched keywords should be the ones which should be included in the content. It is the best way to connect the content with what the users are looking for and inform the search engine about what the website is all about.

This becomes an automated process when the keywords match the search. The higher the relevance the keywords have the search made higher are the chances to attract the visitor to the page. Keep the Keyword density in mind.

Use long tail keywords as they seem to have a higher conversion rate. A lot of tools are available for the users to check for keyword density and what the audience is looking for these days use these tools to your advantage.

Social Media Presence: It is not possible that a website can survive with the use of the social media platforms. The wide reach of social media cannot be ignored.

The likes and comments or share on these platforms automatically fetch higher visitors to the site. It improves the Google ranking and allows wider reach in terms of readers and customers.

There are many social media platforms available and the website owners are free to choose the ones that best suit their content and need.

The popular platforms here are Facebook, Twitter, and Instagram with millions and billions of followers.

The website can tweak the social media setting and customize each different post in a different manner. This will ensure that relevant audience with age; interest, and gender get the right kind of content.

The social media marketing can help the visitors collect feedback and conduct surveys to find relevant ideas. The key to social media is higher responsiveness and timely replies.

Social media is a platform that is active 24X7 and the ones who are looking for using it should ensure that they are also available for quick replies.

One needs to have a proper strategy which is targeted at the right kind of audience so that they know when these are available and to find the right time reach to maximum audience.

Mobile Optimization:- This is one such strategy that is now not a choice but a survival plan. The research shows that there are maximum searches that are initiated by mobile devices.

There is also higher conversion rate for the customers using these devices. Any website that is looking to tap larger audience should make use of the platform.

The WordPress SEO strategies has moved from making a website friendly to creating the website specific to mobile. The themes are also designed in a way that they allow the users to create a website that is mobile friendly and provides minimum loading time.

There would be a lot of care required to create a website that functions properly on mobile. The size, color, and text everything needs to be changed. Creating an app is an accelerated way of getting higher visitors to the website.

It may sound like tedious job thinking about so many different aspects but the honest thing to be considered is that this is the most effective ways of ensuring that the website becomes popular.

When you know that you have something worth sharing then the onus of ensuring that it reaches the larger audience also falls on you.

If you have a need for attracting a local audience then use location-specific WordPress SEO. The idea is to reach the target audience by all means possible.

It is not easy to attract the audience to your website unless you make efforts as there are so many websites floating on the internet.

Improve SEO ranking of your Website

How to Improve SEO Ranking of Your Website: 10+ Successful Tips

Improve SEO ranking of your Website
Improve SEO ranking of your Website

A majority of people try to optimize a website with only focusing on keywords. But, a keyword is not the only thing which makes your website rank higher. Yes, of course, keywords are one of the most important aspects.

If despite doing legitimate keyword optimization, your website is not giving you good search results. Then, you have to monitor and focus on other crucial facets of SEO. In order to improve SEO ranking, you have to pay attention to all the aspects of SEO.

So, in this post, we are going to discuss some of the effective techniques using which you can tremendously augment your website search rankings.

  1. Loading speed:  

Loading speed of your website plays an important role in the traffic of a website. The bounce rate of your website will inflate if users have to wait even a few seconds more then average loading time.

Therefore, you have to optimize pages for fast loading speed of your website. In the website ranking algorithm, both Google and Bing take loading speed into account.

For augmenting loading speed you can exert cache plugins. This is one of the best techniques to pay attention in order to improve the SEO ranking of your website.

  1. Outbound links:

You can link your website content to any other authorized website. It will make your website content more pertinent and reliable. Using that links users can get knowledge about a specific topic in detail.

But, when you are linking your content you have to keep in mind that you will use only a few and pertinent outbound link. The reason behind this, if you insert a huge number of links then it will arduous for your audience to read the content.

  1. Image Optimization:
Optimize your image
Optimize your image

You also have to optimize your image in order to improve SEO ranking of your website. There are many ways to ensure that your images are working fine for your website optimization.

First of all, you have to check that image is in the right format and small size or not. After that, you can use keywords, alt tag, title tag, and description with images in order to augment its visibility.

  1. Pertinent and eye-catching content:

The duration of time a user spends on your website is known as dwell time. It also affects SEO ranking of your website. It is an obvious fact that if you add more relevant and eye-catching content then visitors will stay on your website for a longer duration.

Along with relevant content, you have to add long content. The average word count is 2000-2500 words. By including long content you can improve SEO ranking of your website to a much higher level.

  1. Broken links:

If your website will have broken links then it has a bad impact on search rankings of your website. Just think this from a user’s perspective, you are clicking on a link and it is showing 404 error.

In order to avoid broken links you have to keep an eye on each and every link of your website. There are many tools and apps provided online, so you need not to monitor every link manually.

  1. Header tags:
Header tags
Header tags

Yes, good content matters but a representation of content also matters. Obviously, users want to read the text which is represented in a clear and concise format.

You can represent your content in a clear and concise format with the help of header tags. As it will enter break within your content which makes its readability good.

  1. Responsive interface:

This is one of the essential facets to improve SEO ranking of your website. A vast majority of people are using mobile for browsing the web. In such a scenario, if your website is not optimized for mobile then you are designing the bad user experience for your visitors.

Since 2015, Google has started to penalize websites which are not responsive by not giving them good search rankings. No matter people want to search anything they prefer to do a search by mobile.

  1. Contact page:

If you include contacting us page on your website then it enhances your credibility. According to Google document(p.98), search engines give higher rankings to those websites which have contact details on their websites.

Along with this, it makes things much convenient for your visitors. It is reported that well-designed contact form inflates user’s engagement with the company or business.

  1. Readability:

No matter how well-educated your readers and audience are, still they want simple content. They possibly do not want Ph.D. content while reading articles or posts.

As every time they have to interpret that content into simple sense and it may consume more time than reading simple content. Experts have suggested that readability is also a factor which is taken into account by Google while giving rankings.

  1. Outer structure and navigation:

It is recommended to design your website with a flat architecture and user-friendly navigation. If users visited your website and find nothing intriguing on your website, then they visit any other website.

As a result, your website will have a high bounce rate and low dwell time. Therefore, it is necessary to design your website with a user-friendly navigation and compact structure.

  1. Diversified multimedia:

You can incarnate different types of multimedia content on your website. Some of them like images, video, audio, slideshows and any other. By this, your visitors can decipher things with much ease and effectiveness.

These days, video content is used by a majority of websites. As per a report, websites using video can attain 4.8% higher conversion rate as compared to normal websites.

  1. Social media:
Social Media
Social Media

Your website search ranking also relies on a number of shares and likes you get on Facebook, Twitter, Instagram, and any other social media.

The best advantage of installing social media sharing buttons is not only limited to shares and likes of your content but also it helps you to secure good search rankings.

As these days, a huge number of people is active on various social platforms. By this, you can also keep an eye on purchasing behavior of your customers. You can reach to more potential customers by encompassing social sharing buttons on your website.    

Wrap Up:

By following all these techniques you can improve SEO ranking of your website to a great extent. Follow all these techniques and ready to see your website at higher search rankings. Hope you like reading this post.