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How to improve SEO Ranking of Your Website: 10+ successful tips

 

Improve SEO ranking of your Website

 

A majority of people try to optimize a website with only focusing on keywords. But, a keyword is not the only thing which makes your website rank higher. Yes, of course, keywords are one of the most important aspects. If despite doing legitimate keyword optimization, your website is not giving you good search results. Then, you have to monitor and focus on other crucial facets of SEO. In order to improve SEO ranking, you have to pay attention to all the aspects of SEO. So, in this post, we are going to discuss some of the effective techniques using which you can tremendously augment your website search rankings.

 

  1. Loading speed:  

 

Loading speed of your website plays an important role in the traffic of a website. The bounce rate of your website will inflate if users have to wait even a few seconds more then average loading time. Therefore, you have to optimize pages for fast loading speed of your website. In the website ranking algorithm, both Google and Bing take loading speed into account. For augmenting loading speed you can exert cache plugins. This is one of the best techniques to pay attention in order to improve the SEO ranking of your website.

 

  1. Outbound links:

 

You can link your website content to any other authorized website. It will make your website content more pertinent and reliable. Using that links users can get knowledge about a specific topic in detail. But, when you are linking your content you have to keep in mind that you will use only a few and pertinent outbound link. The reason behind this, if you insert a huge number of links then it will arduous for your audience to read the content.

 

  1. Image Optimization:

 

Optimize your image

 

You also have to optimize your image in order to improve SEO ranking of your website. There are many ways to ensure that your images are working fine for your website optimization. First of all, you have to check that image is in the right format and small size or not. After that, you can use keywords, alt tag, title tag, and description with images in order to augment its visibility.

 

  1. Pertinent and eye-catching content:

 

The duration of time a user spends on your website is known as dwell time. It also affects SEO ranking of your website. It is an obvious fact that if you add more relevant and eye-catching content then visitors will stay on your website for a longer duration. Along with relevant content, you have to add long content. The average word count is 2000-2500 words. By including long content you can improve SEO ranking of your website to a much higher level.

 

  1. Broken links:

 

If your website will have broken links then it has a bad impact on search rankings of your website. Just think this from a user’s perspective, you are clicking on a link and it is showing 404 error. In order to avoid broken links you have to keep an eye on each and every link of your website. There are many tools and apps provided online, so you need not to monitor every link manually.

 

  1. Header tags:

 

Header tags

 

Yes, good content matters but a representation of content also matters. Obviously, users want to read the text which is represented in a clear and concise format. You can represent your content in a clear and concise format with the help of header tags. As it will enter break within your content which makes its readability good.

 

  1. Responsive interface:

 

This is one of the essential facets to improve SEO ranking of your website. A vast majority of people are using mobile for browsing the web. In such a scenario, if your website is not optimized for mobile then you are designing the bad user experience for your visitors. Since 2015, Google has started to penalize websites which are not responsive by not giving them good search rankings. No matter people want to search anything they prefer to do a search by mobile.

 

  1. Contact page:

 

If you include contacting us page on your website then it enhances your credibility. According to Google document(p.98), search engines give higher rankings to those websites which have contact details on their websites. Along with this, it makes things much convenient for your visitors. It is reported that well-designed contact form inflates user’s engagement with the company or business.

 

  1. Readability:

 

No matter how well-educated your readers and audience are, still they want simple content. They possibly do not want Ph.D. content while reading articles or posts. As every time they have to interpret that content into simple sense and it may consume more time than reading simple content. Experts have suggested that readability is also a factor which is taken into account by Google while giving rankings.

 

  1. Outer structure and navigation:

 

It is recommended to design your website with a flat architecture and user-friendly navigation. If users visited your website and find nothing intriguing on your website, then they visit any other website. As a result, your website will have a high bounce rate and low dwell time. Therefore, it is necessary to design your website with a user-friendly navigation and compact structure.

 

  1. Diversified multimedia:

 

You can incarnate different types of multimedia content on your website. Some of them like images, video, audio, slideshows and any other. By this, your visitors can decipher things with much ease and effectiveness. These days, video content is used by a majority of websites. As per a report, websites using video can attain 4.8% higher conversion rate as compared to normal websites.

 

  1. Social media:

 

Social Media

 

Your website search ranking also relies on a number of shares and likes you get on Facebook, Twitter, Instagram, and any other social media. The best advantage of installing social media sharing buttons is not only limited to shares and likes of your content but also it helps you to secure good search rankings. As these days, a huge number of people is active on various social platforms. By this, you can also keep an eye on purchasing behavior of your customers. You can reach to more potential customers by encompassing social sharing buttons on your website.    

 

Wrap Up:

By following all these techniques you can improve SEO ranking of your website to a great extent. Follow all these techniques and ready to see your website at higher search rankings. Hope you like reading this post.

  

 

  

    

 

 

    

Reduce Bounce Rate of your Website in Google Analytics

No matter you are an owner of any type of website your main aim is to inflate the traffic of your website. You want impeccable audiences for your website and grasp their attention. But, it is also vital to know that your website visitors are valuable for you or not. You can conveniently know that your audience is interested in your website or not. And, that is possible by knowing the bounce rate of your website. In this post, we are going to discuss some crucial facts to reduce bounce rate of your website. You have to keep stable, bounce rate of your website.

High-Bounce-rate

 

  1. Identify goals:

You have designed your website with keeping in mind some objectives to attain. Might you want more leads or for online selling of your products or services? You can easily check the traffic of your website with the help of Google Analytics. So, you have to set up goals in Google Analytics, you can easily measure conversions on your website. Consider, if your goal is to generate more leads, you can set up a goal for form submission.

 

  1. Exert Analytics:

With the use of analytics tool, you can easily measure website traffic and keep an eye on bounce rate. This way, if your website has a higher bounce rate then you can adopt some measures to reduce bounce rate of your website. But, one most vital aspects is that you have to configure your analytics account. It is necessary to make sure that the data you capture is accurate or not. You can set event tracking to keep an eye on user actions. This work well if you have a single landing page or your website bounce rate is high.

 

  1. Enhance website speed:  

It is one of the most crucial facts on any of the website which plays a vital role in traffic. The bounce rate of your website will inflate if your website will take more then 3 seconds to load. You can check overall website speed as well as individual pages speed in Google Analytics. It will also give you suggestion to enhance the speed of each individual page. You can also make use of cache plugins in order to augment loading speed of your website.

 

  1. Target optimum marketing channels:

If you carefully see, you can use a plethora of social channels to do marketing with your website. One of the topnotch strategies is to find out the most popular social platforms. And, after that, you can promote your content. By exerting Google Analytics, you can easily find where the traffic coming on your website from. You can keenly observe each and every channel and other aspects of that. Some of them like average session duration, bounce rate, and conversion rate.   

 

  1. Ensure responsive layout:

As you all know that the number of people using mobile for browsing the web is inflating day by day. So, you have to consider this fact as your first priority. You have to ensure that your website can be seen on all devices with ease. It is possible to check from which device your website is accessed more. With the use of Google analytics device report, you can see it. By making your website responsive you can tremendously reduce bounce rate of your website.

 

  1. Target pertinent keyword:

It is the key to get more organic traffic on your website. No matter traffic on your website coming from the paid ads or organic search but, you have to ensure that you are targeting right keyword. You have to select the keywords after determining its click-through rates. If you are not targeting right keyword then it is just next to impossible to attract more website visitors. And, along with that, you have to focus on content as well. As you all know that content is the king.

 

  1. User-friendly navigation:

Try to provide your visitors a fantastic experience while they are navigating through your website. As if they do not find your website easy to navigate they will not stay on your website for a long. Visitors also expect that they find things on your website easily and without wasting much time. Like, contact us section should be designed with a user-friendly form design. You have to check each and every element sharply in order to provide your visitors with optimum experience, this will help you a lot to reduce bounce rate.

 

  1. Eye-catching content:

As most of you have heard that content is the king. Yes, it is a true fact. You have to organize your content nicely on your website. Users will only find it readable when it is represented in a clear and concise format. You have to generate your content cling to your user’s interest and requirements. You can check high-performing content on your website with the help of Google Analytics. After this analyzation, you can use the same content pattern in more places on your website. You have to include such topics on your content after reading which issues of your visitors will be solved.

 

  1. Exert A/B testing for landing pages:

If you have developed new landing pages then you must have to test it. A/B testing helps you to create high converting landing pages for your business or company. What do you exactly mean by A/B testing? It means to create multiple versions of your landing page and divide the traffic on both. By this, you can see actually which one will perform better. Then after monitoring its result, you can finalize one between the two landing pages. You can also test multiple CTA’s or headlines on the same page with the use of some other types of tests.

 

  1. Internal Search:

Allow internal search on your website so that users will find the content of their choice with much ease. By this, you can also gain an idea of your user’s interest clearly. It also makes easy for your visitors to navigate your website.  

 

Conclusion:

I have listed here some of the ways to reduce bounce rate of your website. By exerting all these practices you can reduce bounce rate to a larger extent. Hope you enjoy reading this post.

 

Increase Google Ranking with Website Load Speed

Increase Google Ranking with Website Load Speed (Based on Page Loading Speed)

 

What do you think, what your website load speed should be, in order to attract more traffic? It should be 2 seconds as these days users do not stay on any website which is taking too much time to load. And, one of the most vital facets is the speed of your website also effects ranking to an extent. According to surveys done by Akamai and Gomez.com, nearly half of web users expect a site to load in 2 seconds or less, and they tend to abandon a site that isn’t loaded within 3 seconds. The result of the slow loading speed of your website will adversely affect your sales. It also reduces traffic of your website and inflates bounce rate.

 

That is why website load speed must be faster. You can also check your website load speed. This is plausible with the use of some tools. Google Analytics plugin is now made available with site speed feature. Now with this, you came to know how fast or slow your website page loads. You can also use Page speed online. This tool is introduced by Google itself. With this tool, you can inflate your page speed and also get an overview of high, medium and low priority pages.

 

So, here in this post, we are going to discuss how you can enhance the loading speed of your website. Some of the techniques to abate page load time are listed below.

Website Load Speed

 

 

Do not use more redirects:

Redirects are good for making your visitors available with changed structure of your website. And, this way you do not lose search engine rankings as well. But, you have to keep in mind that you do not provide your website with a number of redirects. It will trouble browser and slow it down. As each time it came through a redirect it first has to go to the old destination then the new destination. Hence, be prudent while creating redirects.

 

Exert GZIP compression:

At first, before choosing your web host you have to be assured of one fact. That is you have to ask them that they are using GZIP compression and contraction on their server. You can use these techniques which considerably reduce your website load time by abating page load time. Without compromising the quality of images and videos, you can reduce file size maximum to 70%. You can do it effectively if you are using PHP code. As you can simply put the code for GZIP compression at the top of the page.

 

Maintain your JavaScript and Stylesheets:

Instead of clasping up each and every web pages, have your scripts and CSS loads in external files. It is recommended to put your external JavaScript files close to the tags and external CSS in the portion of your site. As a result, the browser has to load the files only a time rather than visiting each page of your site again and again. And, hence browsers does not hamper in parsing all those requests for external files from the start. In case, if you want to show a name or load an image carousel. Then, JavaScript needs to load on the top of the page.

 

Not Depend on HTML to resize images:

If you have a website with the HTML coding then it is much convenient to spawn compress image. But are you aware of the fact or not? Loading that compressed image does not mean that your website load time will abate. As the browser has to load the entire image, then it will monitor the height and width as you want then resize it accordingly. Hence, you need not think that if you are compressing image then it gets optimized.

 

Image optimization:

You can terrifically reduce image size by exerting Photoshop or fireworks. And, you need not do any strenuous task, just while editing you have to click the option “save for web”. It is just as simple as clicks of buttons. With the use of image quality slider, you can see the visual trade-offs between graphics file size and brevity. If you do not have on your desktop or PC a graphics program, then you can use these two. TinyPNG it is web-based and ImageOptin it works in only Mac. By using this technique you can augment website load speed to a great extent.

 

Content delivery network:

By making use of a Content delivery network, you can reduce page load time. One of the popular and effective content delivery networks is Amazon CloudFront. Depends on the user location of the user, these system serves the pages of your website. Your website will loads faster if there is faster access to a server near your geographical area.

 

If you are using WordPress website then you will be made available with a variety of caching plugins. Here, I am suggesting two of the best caching plugins, to upsurge your website load speed. They are listed below.

 

W3 Total Cache:

This plugin enhances the on-page speed of any WordPress website approximately by 20%. So, the average loading speed of website will reduce to 0.60 seconds. It offers various features so, it is worth to use this plugin on your website. Provides mobile support with AMP(Accelerated mobile pages). Caching is made available for search results pages. Caching statistics for measuring performance insights are also made available.

 

WP Super Cache:

It does not matter your website is having how much traffic and load it will not let down your website. After installing this plugin on your website you will notice a reduction of 0.85 seconds in loading time. But, the speed will be inflated by 28.07%. After doing so many tests it came to know that it is one of the best cache plugins and is a most downloaded plugin. It has been rated 4.2 stars out of 5. As it is available for free so it provides limited support. It is highly useful and it also simplifies the user interface. Works at its optimum with the Content Delivery Network(CDN).

 

Wrap Up:

Although, speed is not the most vital aspect in ranking, yes its effects rankings to some extent. But, speed affects other factors like traffic, bounce rate, brand recognition, and many others. Hence, you have to monitor your website load speed in regular intervals to keep it up to date.