WordPress was once a simple blogging platform but has hence evolved into a complete content management system. It is tremendously powerful and very easy to learn and handle.
The last few years have seen an unimaginable boom in e-commerce. The number of customers using the internet for purchases is increasing every day, which means they expect and deserve a stable, efficient website.
You will have to choose which platform to make your website on, and WordPress is the definitive answer here for a number of reasons.
Open Source, Great Community Support
WordPress has been open-source from the very beginning, welcoming users to contribute and expand its code base. It is highly community-driven and has a network of millions of users all over the world working to make it function better.
New features are constantly added, and bugs are consistently fixed every single day. There are no limits to what you can do because of its open nature.
Flexible and Secure
Being an open source platform makes WordPress vulnerable to attacks from the outside, but there are a number of inherent security measures undertaken, and more that you can implement by using security plug-ins.
The availability of plug-ins for any functionality you want to add to the website means it is a tremendously flexible platform that you can use for a number of purposes.
A WordPress administrator can build a pretty great website with little to no knowledge of coding. It is a highly powerful platform that allows you full customization authority over every aspect.
You can pick a theme and alter its CSS, or use a visual plug-in to play around with different elements. Working on a website has never been easier or more fun.
Support for Payment Gateways
There is literally a plug-in for every application you can imagine. There are a number of payment gateways that you can integrate with your website by using plug-ins, like PayPal, Stripe, Google Checkout, and so on.
You should also add SSL encryption to the website and use security plug-ins to ensure there are no payment issues. If you are a young business, you should also keep track of your finances.
Things can go south very easily, in which case you should consider contacting expert firms to get you out of a sticky situation.
Inclusive and Multilingual
WordPress is not limited to use in a single language thanks to the community which has worked tremendously hard to ensure that it is available in a wide range of popular global languages. Every new release sees support for new languages being added.
The core CMS developers keep W3C usability guidelines in mind and hence let you build a user-friendly website without much effort.
WordPress is hands down the best platform to build an e-commerce website. It is very adaptable, which means you can port your existing site to WordPress with minimal effort.
You will not have to go back to the drawing board and build the entire thing from scratch again thanks to the host of site-wide integration tools that it offers.
It is a fantastic, dynamic, and powerful platform that is superior to every CMS out there, and should certainly be your number one choice.