SEARCH ENGINE OPTIMIZATION TECHNIQUES
It is crucial to understand search engine optimization techniques. As by applying these techniques on your website you can upsurge traffic rate tremendously.
If you want to stay in the top search rankings then you have to do a lot of research and experimentation. But once you are clear with the notion of SEO techniques then no one can stop you.
According to HubSpot, 80% of a website’s traffic starts with a search query. That is the reason why SEO is much vital these days. You can just double the traffic of your website by exerting SEO techniques.
In this post, we are going to discuss some of the topnotch, competent and advanced SEO techniques.
Be aware of your user’s needs:
It is one of the most vital facets of advanced SEO techniques. You first have to understand what your customers expect from you or what is the topic of their interest.
By doing this you can engross more audience towards your website or blogs. You also have to keep an eye on the feedback of your customers. By this, you can know more about your audience and can spawn your content accordingly.
There are many ways by which you can know about your audience interest. Some of them are using social media platforms, visitors comments on your blogs and many etc.
Assure the responsive layout of your website:
You all are aware of the fact that nowadays ratio of people using mobile for browsing the web is more. Hence, it is one of the crucial facets of any of the websites.
If you will not design your website to be responsive then directly you are losing your customers. It is one of the best search engine optimization techniques.
Google also gives higher rank to those websites which are responsive. Designing your website to look good on mobile devices is not unique it is a standard now.
More than 60% of daily searches are now performed on mobile devices. Hence, you cannot take a risk to have a non-responsive website.
Spawn SEO optimized landing pages:
These days there is a trend of designing elegant landing pages. The more the landing page the more the traffic on your website. Just consider if you design your landing pages with SEO optimized coding then it will just boost the traffic.
While you are designing your landing page then you have to keep some key points in mind. They are; you have to use pertinent content, include a call to action, and try to use no navigation.
It is a fact that most of the companies do not understand the sheer importance of landing pages. But, it is one of the most crucial advanced SEO techniques among all listed here.
Update website content at regular intervals:
It is good to keep your blogs and website content up to date as per the contemporary trends. As if you do not update your content on a regular basis then you might lose website traffic.
Suppose you are a blogger and you have updated many blogs till now. Then, there will be some old blogs which are giving you traffic till now as well.
So, you can update the content of that blogs also and take advantage of them. A headline is something much vital so you have to use an eye-catching headline in your blogs.
Legitimate Keyword Research:
You have to do a pertinent keyword research and have to target those keywords. It is vital as per the advanced SEO techniques. Can also keep an eye on your competitor’s keyword if they are doing well than you.
By doing this you can also reach the same level as your competitor or even better than them. You can also use the same keyword as that of them and can spawn better content.
In order to know the email marketing strategy of your competitor you just have to sign in for your competitor’s newsletter. Then you are done that is you will aware of their technique.
Keep an eye on Google search console:
It is one of the vital tools which track the issues in your site which are affecting search rankings. If you are not using this currently then here I am telling you to step by step procedure to do this.
In the search console, there are three main things which you have to check on regular intervals.
- Check if there is any crawl error like 404.
- Submission of new sitemaps
- Research the keyword people are using to find you.
After signing into Google search console, the page appears is dashboard page. If there are some issues you have to solve urgently they all will appear at the top “new and important. You can check out your error history and report by clicking on crawl errors.
Do SEO audit:
You all are aware of the term audit. So, you have to do a complete SEO audit of your website. This is one of the potent search engine optimization techniques. By doing an audit you came to know that why you are not getting sufficient traffic and sales.
Auditing is done in order to find out where you are at present and how you can be more effective in the future. Many of the companies also provide auditing facilities but it is good to do it manually. As by this, you can save a lot of your money.
Use of Infographics:
Graphics will let people understand more than only text. So, you can design infographics in order to represent your product or services. It will let convoluted information delivered in an easily understandable format.
Representing information in the form of infographics is considered to be one of the best-advanced SEO techniques. A high-quality and pertinent infographic will upsurge traffic of your website by approx 192%.
Although, most of the people do not pay attention to the text part rather give sheer importance to graphics. Human brain grasps visual information faster as compare to the plain text.
Here I have listed some of the best search engine optimization techniques. By applying all of them you can upsurge the traffic of your website to a greater extent.