5 Easy-to-Implement SEO Tips for Your WordPress Website
As a website developer, I recognize the importance of keeping my blog in stellar shape. This essentially boils down to conducting routine checks on the optimization of my blog to make sure it appears at the top of search engine results.
The deluge of readily wavering search engine algorithms entail us to optimize our WordPress website constantly so that it stays relevant to search engines. Besides, what is the point of going to such painstaking lengths to create all this content and launch a new product if it fails to reach your consumer base?
The most efficient SEO technique is to think in terms of how users will generate the search query and what will be the eventual user experience? If your website is replete with expedient content and helpful solutions, you’ll be rewarded by search engines. But, if due to some unfortunate series of events, your WordPress blog is not appearing on Google, here are some SEO tips for WordPress website to improve the rankings:
1) It All Begins with Quality Content
Content is the one true king. Regardless of whether you are running an eCommerce store or providing seo services, content is the key driver of luring traffic towards your website.
Instead of just penning down a superfluous stream of gibberish for the benefit of the search engine spiders, try writing meaningful content that caters to the pain-points of your users. Why do customers need to buy from you? What makes your product stand out from thousand others floating around in your niche? So, before putting out all the content, take some time to craft it for the target customers.
As for Google. The search engine giant shows a special proclivity for quality & inventive content. Capitalize on genuine stats, draw on the unique history of your products, and include actual first-hand reviews of your products to make your content appear credible and worth its salt. Avoid grammatical and semantic errors as it leaves a bad fragrance in the mouth and makes your content appear shoddy and hastily put together, which doesn’t say much about you as a brand.
2) Invest Your Efforts in Keyword Research
Contrary to what people might say, keywords still matter. A lot. Keywords are the gateway to bring your customers to your brand. If you’re able to provide the shortest route to their destination, customers are prone to choosing your path every single time.
Neil Patel’s guide on SEO tools provides a detailed walk-through on how to leverage keyword tools to escalate the rankings of your WordPress website. Furthermore, long-tail keywords are still quite effective in getting your website ranked higher in Google search. You can use myriad keyword planner tools present online, and since most come at a minimal cost, they are rather easy on the pockets. By strategically interspacing keywords across your page, you’ll be able to get your pages ranked better in Google search.
3) Link Building is Not Yet Dead
When Larry Page first developed page rank, the theme behind it was to link several similar pages together. Google still sticks to the same algorithm to rank websites on search pages. If you have been successful in soliciting the attention of some high-end blogs or websites and got them to point towards your website, Google will consider it as a high-authority website as well.
The only condition is that you must earn the link authority in a genuine manner. You can either call upon pertinent social media influencers to review your website on their blogs, or you can plan a blogger’s meet-up and request them to test and review your product. Honest reviews in personal blogs, guest postings, and even social media mentions can go a long way towards pointing your WordPress SEO in the right direction.
4) Optimize Media Files
Google’s fleet of smart algorithms are now more inclined than ever towards creating a seamless experience for all users. So, if your website qualifies in this category, hats off. If not, you need to do some serious legwork on your website. Slow loading pages are one surefire way to incur the wrath of Google and declare open war. Google admires flawless and simple UX interfaces, boasting a high-end engagement level.
The easiest way to enhance the loading speed of your website is to optimize all media on your website. Reduce the size of your images by TinyJPEG or any other online image optimization tools, which are available for free.
5) Enhance Your Mobile UX
It all dates back to the year 2015 when Google announced open war against websites that were not exactly considered mobile-friendly. Since then, website developers have been constantly struggling to ensure responsive in all their websites.
Anything less than responsive, and Google will take no time in chucking the ranking of your website out the window rather unceremoniously. Google itself lays a lot of emphasis to mobile search when it comes to ranking websites in search results.
This has forced web developers across the globe to transform their websites into responsive ones. With such stiff competition between brands, it is getting rather trying for businesses to optimize their websites in a way that still facilitates the end-user and retains the level of satisfaction with the website.
The key to a high search engine ranking is when a brand is able to provide a solid user experience. If you’re doing it the right way, your ranking will improve in no time.
On the Closing Note…
Ranking your WordPress website on Google is a tough job. If you aspire to appear on the first page of Google search results, it is advisable to keep on improving, max up optimization, and keep on tapping into what your competitors are doing. If you find something that is working for them, try it out and see if it works for you too. Till then, use the above tips to constantly stay ahead of your competition.
Author Bio: Irfan Ak is a digital marketing expert a guest blogger on various websites. He is a passionate digital strategist. Currently, associated with a digital agency. He has worked with various other brands and created value for them.