Reduce Bounce Rate of your Website in Google Analytics
No matter you are an owner of any type of website your main aim is to inflate the traffic of your website. You want impeccable audiences for your website and grasp their attention. But, it is also vital to know that your website visitors are valuable for you or not. You can conveniently know that your audience is interested in your website or not. And, that is possible by knowing the bounce rate of your website. In this post, we are going to discuss some crucial facts to reduce bounce rate of your website. You have to keep stable, bounce rate of your website.
- Identify goals:
You have designed your website with keeping in mind some objectives to attain. Might you want more leads or for online selling of your products or services? You can easily check the traffic of your website with the help of Google Analytics. So, you have to set up goals in Google Analytics, you can easily measure conversions on your website. Consider, if your goal is to generate more leads, you can set up a goal for form submission.
- Exert Analytics:
With the use of analytics tool, you can easily measure website traffic and keep an eye on bounce rate. This way, if your website has a higher bounce rate then you can adopt some measures to reduce bounce rate of your website. But, one most vital aspects is that you have to configure your analytics account. It is necessary to make sure that the data you capture is accurate or not. You can set event tracking to keep an eye on user actions. This work well if you have a single landing page or your website bounce rate is high.
- Enhance website speed:
It is one of the most crucial facts on any of the website which plays a vital role in traffic. The bounce rate of your website will inflate if your website will take more then 3 seconds to load. You can check overall website speed as well as individual pages speed in Google Analytics. It will also give you suggestion to enhance the speed of each individual page. You can also make use of cache plugins in order to augment loading speed of your website.
- Target optimum marketing channels:
If you carefully see, you can use a plethora of social channels to do marketing with your website. One of the topnotch strategies is to find out the most popular social platforms. And, after that, you can promote your content. By exerting Google Analytics, you can easily find where the traffic coming on your website from. You can keenly observe each and every channel and other aspects of that. Some of them like average session duration, bounce rate, and conversion rate.
- Ensure responsive layout:
As you all know that the number of people using mobile for browsing the web is inflating day by day. So, you have to consider this fact as your first priority. You have to ensure that your website can be seen on all devices with ease. It is possible to check from which device your website is accessed more. With the use of Google analytics device report, you can see it. By making your website responsive you can tremendously reduce bounce rate of your website.
- Target pertinent keyword:
It is the key to get more organic traffic on your website. No matter traffic on your website coming from the paid ads or organic search but, you have to ensure that you are targeting right keyword. You have to select the keywords after determining its click-through rates. If you are not targeting right keyword then it is just next to impossible to attract more website visitors. And, along with that, you have to focus on content as well. As you all know that content is the king.
- User-friendly navigation:
Try to provide your visitors a fantastic experience while they are navigating through your website. As if they do not find your website easy to navigate they will not stay on your website for a long. Visitors also expect that they find things on your website easily and without wasting much time. Like, contact us section should be designed with a user-friendly form design. You have to check each and every element sharply in order to provide your visitors with optimum experience, this will help you a lot to reduce bounce rate.
- Eye-catching content:
As most of you have heard that content is the king. Yes, it is a true fact. You have to organize your content nicely on your website. Users will only find it readable when it is represented in a clear and concise format. You have to generate your content cling to your user’s interest and requirements. You can check high-performing content on your website with the help of Google Analytics. After this analyzation, you can use the same content pattern in more places on your website. You have to include such topics on your content after reading which issues of your visitors will be solved.
- Exert A/B testing for landing pages:
If you have developed new landing pages then you must have to test it. A/B testing helps you to create high converting landing pages for your business or company. What do you exactly mean by A/B testing? It means to create multiple versions of your landing page and divide the traffic on both. By this, you can see actually which one will perform better. Then after monitoring its result, you can finalize one between the two landing pages. You can also test multiple CTA’s or headlines on the same page with the use of some other types of tests.
- Internal Search:
Allow internal search on your website so that users will find the content of their choice with much ease. By this, you can also gain an idea of your user’s interest clearly. It also makes easy for your visitors to navigate your website.
I have listed here some of the ways to reduce bounce rate of your website. By exerting all these practices you can reduce bounce rate to a larger extent. Hope you enjoy reading this post.