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Monthly Archives: September 2018

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Features That Every E-Commerce Mobile App Should Have to Be Successful

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While the volume of internet searches fired from mobile devices has already crossed that from desktops, e-commerce transactions are showing a similar trend. This makes the development of mobile apps to facilitate e-commerce all the more important. Some must-have features of e-commerce mobile apps:

Intuitive Design

With the typical mobile user using the app on the go, the app design needs to be comprehensible in the first few seconds. It may be very fulfilling to design something that tries to do a lot many things; however, it is well-established that users tend not to use apps that they find complicated. Simplicity is the key with the user being able to perform the most common actions without any hassle. When the user finds the app easy to figure out and use, it is more likely that he will stay with it and transact.

Security

E-commerce apps need to take the security of personal and financial information of the user very seriously because, most users are very worried that their names, addresses, bank account details, credit card details, etc. can be used by the unscrupulous people. When building an app, you need to discuss with the mobile app development company Mumbai the security measures that they are putting in to prevent unauthorized access and use of confidential data. Test repeatedly to establish that there are no security loopholes.

Visual Orientation

When users use mobile apps, there is a need to make the information available to them fast and without cluttering the interface. One way of doing this is to make the app visual-oriented using good quality images to convey information. Since the human brain processes images far faster than text, images can do the job very well. However, you need to be careful about the image selection process as using low-quality or stock images can pull your reputation down.

Social Media Integration

It is well known that the biggest stumbling block to people signing up for accounts on e-commerce apps and websites is the form. You should integrate your app with popular social media platforms so that users can simply sign in using their social media credentials and can skip the tedious signing up procedure. The other advantage of social media integration is that now app users can very easily share interesting stuff on the app to their social accounts thereby giving your brand a bigger exposure.

Easy Checkout

If you make your checkout process long and complicated all the good work that you have done to engage the customer and induce him to transact goes for a complete toss. As it is,more than two-thirds of all potential checkouts are abandoned due to various reasons so it is better not to make the checkout add to the mess. Keeping the process simple, clean, and direct without any ambiguity and by providing all the alternatives, you can ensure a higher rate of conversions.

Conclusion

Users seek a buying experience that is very easy and fast, and unless your mobile app can score very high on these parameters, you will not get the expected return on investment.

Impact of Instagram on Website Design

The Impact of Instagram on Website Design

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Instagram has garnered positive acclaim all over the world for its emphasis on visualization of content. It provides a great platform for marketers to promote their brand and products. This innovative social media platform also influences web designers while creating websites. The quality and frequency of images on websites are highly determined by Instagram.

This social media platform has led to a number of changes in website designing. Increasingly, it has become quite common for webmasters to integrate social media links and buttons to their website’s homepage. Take a look at the various aspects of web design and Instagram synergy –

More Weight on Quality Design

Instagram offers a great platform for online users to access visual content and connect effectively. They expect to identify the content they require and their experiences showcase how they perceive your brand. Hence, it is imperative to build and maintain a high-quality design on your website that highlights your social media accounts. If you have chosen Instagram for new interactions, an appealing and professional design is an absolute must. Availing Instagram for your online business asks for attractive profile and content that will keep your real Instagram followers interested in your brand.

Attaining Maximum Exposure

Instagram proves to be a profitable inclusion in your website design, especially if your social media marketing campaigns have a limited budget. It promotes your business on the web and unlike traditional marketing and advertising tactics; you can make changes to your content easily whenever it is required. Instagram can help you in improving your online visibility along with targeting particular audience base and achieve a higher return on investment.

Identifying the Needs of Your Audience

The best part of using Instagram for designing your website is that you can have a better understanding of your target audience. It will offer you an insight into who your prospects are, what they think of your brand, and their expectations from your services. When you get to know the needs and wants of your follower base, you can create your content catering to their requirements. In order to target your audience effectively, analyze the performance of your Instagram posts and identify your prospects accordingly.

Gaining High User Engagement

An aesthetically beautiful content on Instagram will receive a better involvement from your followers and you can leverage their attention to your website. This allows you to experience a boost in your website traffic, which means more and more followers will visit your site looking for further information. However, apart from the captivating design of your site to keep your audience engaged, you will need to post high-quality visual content on Instagram in the first place. You can customize your website design for making your followers feel similar comfort that they experience on Instagram. Avail the entire photo stream from Instagram on your website and match your design with the grid images.

Impact of Instagram on Website Design

Conclusion

The customization of your website design according to Instagram can pave the way for high user engagement and better quality of content which will ultimately result in higher sales generation. The influence of Instagram on web design is increasing day by day and you can apply the tactics to improve your online marketing campaign.